Avocados From Mexico Shoot Prop Styling
& Lighting Refresh

As art director for Avocados from Mexico's photo and video shoots, I spearheaded the full creative lifecycle. This involved detailed pre-production, pitching and securing approval from clients. On set, I curated props, art directed and collaborated with photographers and food stylists to realize the client's vision. For post production, I gathered on-set notes and worked with editors to deliver the final product.

Identifying a crucial opportunity, I successfully pitched a lighting and prop styling refresh. My detailed deck secured approval, leading to a revitalized aesthetic that significantly elevated the brand's imagery.

Scope: Pre-Pro, Create deck & present, prop styling, art direction