
Entergy Sponsored
Bus Stop Activation
Leveraging New Orleans' unpredictable weather as a creative springboard, I designed Entergy's "Rain or Shine" campaign to deepen community connection. This concept includes an experiential bus stop activation that provides additional covered areas for weather protection and integrated, a-fixed entertainment.
Scope: Art Direction, Iconography, Billboard, Ad Lob, Copy
The Big Easy isn’t always so easy but Entergy is working for you come rain (hurricane, flood, heat wave) or shine.
Bus Stop Activation
- Covered area for patrons
- Branded Bus Stop and Metro Bus
- Branded activity a-fixed to stop
- Pop Up (Umbrella give aways, prizes)