Fried Chicken Festival
Campaign 2022
My key objective for this campaign was to streamline our communication. The past efforts felt overwhelming, so I developed new visuals that grab attention and present information with unmistakable clarity and hierarchy.
Scope: Art Direction, Collateral: (Posters, Tickets, Banner), Campaign Guidelines, Video Art Direction, Photography
This is the fest for people who like to stand in the sun and let the juice drip down their arms while they vibe to Irma Thomas. It’s even for the people who use all the napkins to wipe the grease off between each bite. For the dark and white meat people and the spicy or mild folks. It’s for the people that dance like no one is watching and for the ones that lock in and listen with their eyes closed. People who care about the sides and people who are there for the main course. Wing people. Breast people. Leg people. Thigh people. Even the tender lovers.
It’s a fest for everyone, all United By Chicken.
This is the previous year’s creative - It feels very cluttered with no clear hierarchy
